FACULTY OF HOSPITALITY & TOURISM MANAGEMENT
TOURISM PROJECT PRESENTATION (HTD3013)
NAME/MATRIC NO:
FAHILDA BINTI ABDUL HALIM (KJC0870385)
NURUL RAZIQIN BINTI MOHD RADZIF (KJC0870040)
ROZITA BINTI MOHD ALI (KJC0870295)
YUVARAJ A/L MURTHI (KJC0850082)
NORLINA BINTI ROSSLI (KJC0870932)
NOORHIDAYAH BINTI ZAINOL ABIDIN (KJC0870930)
EXECUTIVE SUMMARY
All partners are entitled to participate in the business management. We have agreed that Fahilda is the General Manager, Nurul Raziqin Mohd Radzif is the Administration Manager, Rozita bt Mohd Ali is the Marketing Manager, Norlina bt Rossli is the Operational Manager, Noorhidayah bt Zainol Abidin is the Financial Manager and Yuvaraj a/l Murthi is a tour guide of the company.
The management will lead by the General Manager and assisted by other managers. The General Manager is responsible in controlling, leading, organizing, and planning the entire business. Administration Manager is responsible for the entire jobs related to office administration. The Marketing manager is responsible in preparing marketing plan. This includes identifying the target market share, develop sales forecast and develop the marketing strategies. The operation of our business is controlled and monitored by the Operation Manager. All workers who work in our company are working under Operation Manager. The Financial Manager will take the responsibility in financial matter such as preparing budget and financial statement for each department expenses
1.0BUSSINESS AND COMPANY BACKGROUND
1.1 Name of Business : An Nur Travel and Tours
Address : Lot No 14,Arrival Hall,Kl City Air Terminal,
Kuala Lumpur Sentral Station,50470 Kuala Lumpur,Malaysia.
Telephone Number : 03- 2568734
Fax : 03- 2568735
E-Mail : an-nur@yahoo.com E-Mail blog : www. annurtraveltour.blogspot.com
Form of Business : Partnership
Main Activity : To provide the Muslim People with the Umrah and Islamic
Tourism Concept in the state.
Date and number of registration : 20 October 2009
Date of commencement : 1st January 2010
No of registration : K8584
Initial Capital :
Name of Bank : BANK ISLAM
Bank Account Number : 05-019-13-041189-1
Name : Fahilda Binti Abdul Halim
Date of Birth : 31 March 1990
Identity card Number : 900331-14-6092
Age : 20 Years Old.
Gender : Female
Permanent Address : 2-02-14,jalan 9/118 B Desa Tun Razak,
56000 Cheras, Kuala Lumpur.
Telephone Number : 017-3477032
Email : fahilda_90@yahoo.com
Academic Qualification : (2003-2007)
Sijil Pelajaran Malaysia (SPM)
Sek.Men.Keb Bandar Tasik Selatan,
Kuala Lumpur.
(2008-2011)
Diploma In Tourism Management (DPL)
Universiti Tun Abdul Razak,
Setia Jaya, Selangor.
1.2General Bussiness Description
Overview of the Bussiness
Ownership Structure
There are three forms of business entities in the business world but our business uses
Partnership Agreement of An Nur Travel And Tours
1. Hereby, all the persons as to be mentioned below have agreed a partnership in form of the registered lawyer that the following are the legal partners of An Nur Travel and Tours
Fahilda 900331-14-6092
Nurul Raziqin Mohd Radzif 891217-04-5210
Rozita 900217-08-6452
Norlina
Nurhidayah
Yuvaraj
2. The position of each partner in the business organization is :
Fahilda General Manager
Norlina Marketing Manager
Rozita Financial Manager
Nurul Raziqin Mohd Radzif Administration Manager
Nurhidayah Operational Manager
Yuvaraj Tour Guide
3. Nevertheless, any partner is allowed to contribute additional capital more than as stated above. And the rate of percentage of profit sharing will then be conferred by the new amount of the contributed by the particular partner. However, it is agreed that whatever matters occurred, unless been decided by all partners later, Fahilda bin abdul Halim is the General Manager of the business organization.
4. All Partners are re`quired to work as a team to achieve the vision and mission of the company.
5. Any partner who wants to quit from this partnership, shall give at least seven day notice prior to resignation. But other remaining
6. If any of the partner’s death, the business entity shall not be dissolved and shall be continued.
7. Partners are collectively responsible to the liability of the business and shall act accordingly, ethically, and morally.
8. Any provisions in the Partnership Act 1961 shall take effect on any situation, circumstances, and matters that are not been mentioned in this letter.
9. All partners agreed that they have understood the contents of this letter and will obey all the rules and regulations of the partnership. Any partner, who disobeys the rules and regulations, may take all the responsibilities due to damage or loss, or defects caused by his actions.
1.3
Nature of the business:
Our travel agency focuses on selling umrah packages and related services products as most travel agencies focus on leisure and nature tourism mainly to tourism destinations such as Paris, Dubai, and Tokyo etc... Our target market is the Muslim community as we provide specialized umrah service.
Mission:
-To aid Muslim travelers in performing umrah by providing services and goods that caters their needs and wants at affordable prices.
Objectives:
(a) Long Term
Ø Our main focus will be on providing good and satisfying customer services.
Ø To increase more on our quality of services and products.
Ø To achieve target of profit every year.
Ø To maintain our concept and more explore about new places.
Ø Create more packages for our customer so that they will have variable types of umrah packages so that our customer will be able to join the packages based on their affordable.
Ø To expend our business to the international level and to be a well known travel agencies at the national level
Ø To create more branches at the national level
Ø To improve our service that provided in term of quality.
(b) Short Term
Ø We will provide knowledge and experience to the customers.
Ø We will provide a various activity.
Ø We would develop a advertising campaign become more interesting.
Ø We will try our best service so the custo mer will always visit again.
Ø We will give a special offers, promotion and discount for our customer which is come first and bring friends to use our travel agency.
1.4 Product and Service Profile
1.4.1 Profile
Umrah packages and ServicesChoose from package for 2, specially design for husband & wife or for single package. This package includes all the benefits of Umrah and holidays for 1 single price and it is up to 5 years the benefits. Just plan when you and your family intended to go to Makkah to perform Umrah within years, and we will prepare your smooth journey.
Here is a 5 state that we focus more: MASJID AL HARAM
mosque in the world. Located in the city of Mecca, it surrounds the Kaaba, the place which
Muslims worldwide turn towards while offering daily prayers and is Islam's holiest place. The
mosque is also known as the Grand Mosque.
The current structure covers an area of 356,800 square metres (88.2 acres) including the outdoor
and indoor praying spaces and can accommodate up to four million Muslim worshippers during
the Hajj period, one of the largest annual gatherings of people in the world.
MASJID AL-NABAWI
The mosque was originally built by the Prophet himself, next to the house that he lived after the Hijra in 622 AD. The first mosque built by the Prophet during the Hijra Masjid Quba.
BANDAR RAYA JEDDAH
Jeddah (also spelled Jedda, Jiddah, Jidda, or Juddah; جدة Ǧiddah), is a Saudi Arabian city
located on the edge of the Red Sea denagn coordinates (21:50 ° N 39.1667 ° E). This city is a
major city in Saudi Arabia and is the largest city in the Western Province (Saudi Arabia).
City of Jeddah is the second largest city in Saudi Arabia, after Riyadh city. Jeddah population
count now stands at 3.4 million people. Regarded as the commercial center of Jeddah in Saudi
Arabia and most prosperous cities and luxury in the Middle East. Jeddah is also the gateway to
Makkah Al-Kings and rulers, the holiest city in Islam and the religious beliefs is the entrance
to the most pilgrims who came by plane or by ship.
GUA HIRA
Coordinates: 21 ° 27'27 .20 "N 39 ° 51'33 .90" E / 21.457556 ° N 39.859417 ° E / 21.457556, 39.859417
The access road to the Cave of Hira '
Hira (Arabic: غار حراء, Hira Gar ʾ) is a cave where the Prophet Muhammad received the
The access road to the Cave of Hira '
Hira (Arabic: غار حراء, Hira Gar ʾ) is a cave where the Prophet Muhammad received the
first revelation from Allah through the Angel Gabriel. Hira is where the Prophet Muhammad
always aloof and apart bermunajat bertahannuth and bertaqarrub to God Almighty. He is always
there to avoid the Arabs before Islam which at that time still believed in God, and often commit
sins and great sins.
Hira is located in Makkah, Saudi Arabia. Located on a steep cliff to climb even though Mount
Hira is located in Makkah, Saudi Arabia. Located on a steep cliff to climb even though Mount
Jabal al-Nur, or Nour is not too high. However, the climb to the cave of Hira in the way of the
slopes of Mount Nur, dry and rocky, a person must have physical strength and mental strength.
ZAM ZAM
Well of Zamzam (or the Zamzam Well, or the Zamzam, B. Arabic: زمزم) is a common wells
located within the Grand Mosque in Mecca, near the Kaaba, the holiest place in Islam.
Well Zam-Zam is the only source of fresh water from underground to Mecca once. Muslims
Well Zam-Zam is the only source of fresh water from underground to Mecca once. Muslims
are very concerned about Zamzam water for ablution water and medicine.
Safa and Marwah hills
Alternating between Mount Safa and Marwah
Hills of Safa and Marwa (Arabic: Al-Safa الصفا; المروة Al-Marwah) are two hills located in
Alternating between Mount Safa and Marwah
Hills of Safa and Marwa (Arabic: Al-Safa الصفا; المروة Al-Marwah) are two hills located in
the Grand Mosque in Mecca, Saudi Arabia where Muslims fro seven times in the hajj and
umrah.
Rituals of Umrah
SA’Y
Enter the Holy Sanctuary (al Masjid al Haram), preferably right foot first through the Bab as-
Salam gate, reciting the Talbiyah:
'Here I am O Allah, (in response to Your call), here I am. Here I am, You have no partner, here I
am. Verily all praise, grace and sovereignty belong to You. You have no partner.'
You may then say: "In the name of Allah, may peace and blessings be upon the Messenger of
Allah. O Allah, forgive me my sins and open to me the doors of Your mercy. I seek refuge in
Allah the Almighty and in His Eminent Face and in His Eternal Dominion over the accursed Satan."
When you first see the Holy Kaaba, keep your eyes fixed on this the holiest of all structures in Islam. Standing to one side, proclaim:
"Allahu Akbar" three times
"La ilaha illa'Llah" three times
Then proclaim a blessing (Salawat) on the beloved Prophet (peace be upon him) and, in all
humility, make your prayers to Allah. This is an especially propitious time to offer prayers to the
Almighty.
You may recite some other similar holy verses if you so desire.
After this, while uttering Talbiyah once more and repeatedly, move forward to prepare for the
To prepare for the Tawaf, the pilgrim must ensure ablutions have been performed. The pilgrim
shoulder, thus leaving the right shoulder bare. This procedure is called iddtibaa'.
the circumambulation (Tawaf), and you may cease reciting the Talbiyah.
outwards, and say:
"Bismi'Llah Allahu akbar wa li'Lah al-hamad"
This alternative is perfectly acceptable so there is no need for pushing or shoving which may
TAWAF: You may now begin your seven circumambulations, moving to the right so that you
When performing the first three circumambulations, men may uncover their right arm and move
with quick, short steps. (This procedure is called Ramal.) The remaining four circumambulations
should be performed at a normal walking pace.
PRAYERS DURING TAWAF: While performing Tawaf, there are no prescribed prayers but
there are a number of supplications which are recommended. You may also use the prayers that
form part of your daily prayer sessions and pray to Allah in your own way in your own
Hateem in your circumambulations.
"Rabbana atina fid-dunya hasanatan wa fil-akhirati hasanatan wa qina azabin-nar".
circumambulation.
Continue in the same way, until you have completed the seven circumambulations, including
Istilam at the end of each circuit.
COMPLETION OF TAWAF: On completion of your seven circumambulations, men should
cover their right shoulder, thus ending iddtibaa'.
about two meters in length where it is very good to pray. If you are able to reach this place, pray
to Allah for His mercy and for His beneficence. If you are prevented by the number of people
from reaching Multazam, simply face towards the area and make your prayers.
MAQAM IBRAHIM: On completion of the seven circumambulations, you should approach
SAFA AND MARWAH: You are now ready to perform the Sa'y, the shuttling between the two
hills of Safa and Marwah.
As you approach Safa, you recite the Quranic verse:
"Verily, Safa and Marwah are among the shrines of Allah".
The Prophet Muhammad (peace be upon him), when he stood on Safa, proclaimed three times
"There is no god but Allah".
You should now proceed towards Marwah, walking at a normal pace until you reach the green
marker. Men, if they are able, should run until they reach the next green marker, whereupon they
should revert to a normal walking pace until you reach Marwah. Women should proceed
throughout at normal walking pace. The area between the two markers is where Haajar used to
hear her baby Ishmael crying out of thirst while she was looking for help. She ran whenever she
heard his cries. When you stand on Marwah, face the Qibla, and repeat the prayers and
supplications you voiced at Safa. You are now ready to make the return journey, walking where
you should walk and, if a man, running, if able, where you should run. This is your second
passage.
You should now repeat the procedure until you have completed seven passages, ending your Sa'y
at Marwah. While performing Sa'y, you should pray to Allah as you wish and recite verses from
CUTTING OF HAIR: On completion of Sa'y, men may shave their heads or shorten/clip their
2.1 Type of Product / Service
.1.1 Package To The Umrah
This is the activity that our company chooses as our major product. We have been select this as our package because after we do a research we know that nowadays people for muslims who don't have their time because of busy life and intended to go in the near future with today's rate .Besides that, It is they want to participant in these activities related with leisure and nature tourism mainly to tourism destinations such as Paris, Dubai, and Tokyo and etc.
2.1.2 Home stay
Malaysia has our own cultural diversity. We choose this as our minor product because we want to promote our country culture and custom especially to tourist who are come and visit to Malaysia. Our customer also can learn our culture and at the same time it can increase a percentage of people who are come to Malaysia.
2.1.3 Tour Guide and Brochures
There will be a tourist guide that our travel agency provides which is including in our package. Our tourist guide also has a experience in a outdoor extreme activities and also have a license to be a good tourist guide. Other than that, we provide a very nicely designed brochure that also has information about our places and package.
2.1.4 Insurance
After we do a research about our major product, we also think about our customer safety. We have also provided a Prudential Assurance Malaysia Berhad as our insurance which is include in our package umrah and travel to others country. With this insurance plan, our customer didn’t have to worry in case anything happened if they join our umrah and travel package.
The services we choose to apply on An Nur Tours and Travel are full range services. We offer a full range because it will give our customer or tourist what they want to do the umrah and also to travel to outbound country. We also found out that this is a good way to attract mre tourists to use our service and our customer satisfaction is our first priority.
2.3 PRODUCT OF UNIQNESS
The product and service that we provide to our customer are unique and different from our competitors.
Exclusive Umrah package for 1400 per person (Based on 4 people sharing a room for 14 days) including air ticket.
Our business offer to tourist want go to umrah with 4 star Makkah and 5 star Madina. Besides that,
full all around transport Ziyarats in Makkah and Madina. We also provided umrah visa.
After we analyze the strength and the weakness of our services this is what we have learned. We get that
our strength is firstly from our company location. Our company is located in a Kuala Lumpur central
(KL central) which is the best choice point to go anywhere around Kuala Lumpur or peninsula Malaysia.
It is also a place for foreigner and local people to get in the Malaysia. It is also a hub of transportation.
The second strength is a insurance that we have provide to our customer. After we do a research about
our major product, we want to relate it with our customer safety. It is because we think about our customer
safety first before we offer the package to our customer. From that we choose a Prudential Assurance
Malaysia Berhad as our company insurance. Finally, the services that we offer is always think that our
customer always right and understanding about what market now. We also give a good consultation to
our customer. Give a good to our customer and always give an advice before they select a package.
Second, uniqness our product is travel to adventure place .
2.4 SPECIFIC TECHNOLOGICAL & SKILL REQUIREMENTS
An Nur Travel Agency Sdn Bhd relief on many technologies such as :
2.4.1 Computers
We have our own website where tourist can search about us, available to booking the online package and also give comments about our services. All our staffs are very trained with computers and educated in computers.
2.4.2 Photostat machine
We also have a machine Photostat at our company, it is very easy to our staff to copy a paper or document at our office .It can be very easy to our staff to copy any document that they want to use for work.
2.4.3 Fax machine
This is a machine that our staff use for delivery and receive an accuracy letter. This is very easy to our staff to use it if want to do a business with other company.
SELECTION OF LOCATION
3.1 Feasibility Analysis
There are a lots of reasons why we are choose this location and it is because of this location is the center point within tourist or local people to get transportation to their destinations, So it will be good for our business to attract customer to purchase our product from our travel agency. The condition of location that we choose is near by the Tourism Center and the Counter KL Transit or Express Link railway around the area. Many people get in and out through this area. Additional, there is many sites and premise at surrounding area such as depart of taxi, Air Asia counter ticket, Sepang F1 counter ticket, Mcd Donald fast food and many more.
KL Sentral refers to the entire 290,000 square meters of development built on the former Keretapi Tanah Melayu marshalling yard in Brickfields. The development includes the transportation hub, hotels, office towers, condominiums and shopping malls and is expected to be completed in 2015.
KL Sentral has been divided into 14 land parcels, each representing a different function. Some of these lots have been fully constructed and are already in use, while others are either in the process of being built, or are still awaiting development, according to the phased programmed.
Stesen Sentral, designed to house six rail networks was completed in December 2000 and the rail, retail and food and beverage operations commenced in April 2001. Situated on 9.3 acres (38,000 m2), the main building has a gross floor area of half a million sq ft and the specifications were based on passenger projections till the year 2020, which is when Malaysia aspires to be a fully developed nation.
In 2008, Stesen Sentral is registered traffic of over 100,000 passengers daily, which translates into 36.5 million people a year.
3.2 Accessibility of Site
People can easily get access our premise because of our premise located in the KL Sentral railway station. People get access KL Sentral through the railway station their provide such as KTM Komuter, KTM Intercity, KLIA Transit, KLIA Express, Kelana Jaya Line,KL Monorail.Other than that, people can get access KL Sentral through Rapid Kl buses or LCCT buses and many other. People came from area link of train are divided into many area such as Rawang, Seremban, Port Klang, Sentul, Kelana Jaya and Gombak
Rail services
The following services serve Stesen Sentral:
AIRPORT COAH OPERATING TIME AND FARES ARE AS FOLLOWS
FROM KLIA | FROM KL SENTRAL | |||
START | 06.30 AM | START | 05.00 AM | |
LAST | 00.30 AM | LAST | 23.00 PM | |
RM 10.00 one way (adult)/ RM 18.00 return
RM6.00 one way (child)
RM18.00one way adult (hotel)
RM13.00 one way child (hotel)
§ Schedule from KL Sentral – KLIA and from KLIA – KL Sentral.
From KL Sentral | Arrive KLIA | From KLIA | Arrive KL Sentral |
5.00 am | 6.00 am | 6.30 am | 7.30 am |
6.00 am | 7.00 am | 7.30 am | 8.30 am |
8.00 am | 8.30 am | 9.30 am | |
8.00 am | 9.00 am | 9.30 am | 10.30 am |
9.00 am | 10.00 am | 10.30 am | 11.30 am |
10.00 am | 11.00 am | 11.30 am | 12.30 pm |
11.00 am | 12.00 pm | 12.30 pm | 1.30 pm |
12.00 pm | 1.00 pm | 1.30 pm | 2.30 pm |
1.00 pm | 2.00 pm | 2.30 pm | 3.30 pm |
2.00 pm | 3.00 pm | 3.30 pm | 4.30 pm |
3.00 pm | 4.00 pm | 4.30 pm | 5.30 pm |
4.00 pm | 5.00 pm | 5.30 pm | 6.30 pm |
5.00 pm | 6.00 pm | 6.30 pm | 7.30 pm |
6.00 pm | 7.00 pm | 7.30 pm | 8.30 pm |
7.00 pm | 8.00 pm | 8.30 pm | 9.30 pm |
8.00 pm | 9.00 pm | 9.30 pm | 10.30 pm |
9.00 pm | 10.00 pm | 10.30 pm | 11.30 pm |
10.00 pm | 11.00 pm | 11.30 pm | 12.30 pm |
11.00 pm | 12.00 am | 12.30 am | 1.30 am |
SECTOR | DAY | FIRST TRAIN | FREQUENCY | LAST TRAIN |
PELKLANG- SENTUL | MON–SUN PUB HOLIDAY | 0.5.30 05.35 | Every 15 /30 minute | 22.50 22.35 |
RAWANG–SEREMBAN SEREMBAN -RAWANG | MON–SUN PUB HOLIDAY | 05.45 05.30 | Every 15 /30 minute | 22.45 22.30 |
RAWANG-TANJUNG MALIM TANJUNG MALIM –RAWANG | MON–SUN PUB HOLIDAY | 05.20 05.00 | Every 6 minute | 21.20 21.50 |
KL Sentral station is across busy Jalan Tun Sambanthan, a 410 m walk away by covered walkway. The Kuala Lumpur Monorail station is not directly connected to the Kuala Lumpur Sentral transport hub, despite its proximity to the building, passengers must walk a 410 meter path around a construction site (Lot G, above). It is located along Jalan Tun Sambanthan in Brickfields. The station is a terminating stop in the KL Monorail line.
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COMPANY LOGO
MEANING OF THE COMPANY LOGO
The word of An Nur comes from Arabic Language. It means Light or brightness. We choose An
umrah service, it is symbolize as the tours that increase the spirit of prayer and adopt the
humbleness to Allah S.W.T as the Creator. Thus the word An Nur will show that the service that
we provide is at the best quality as the importance of quality of work and service were stated in
the Holy Quran. The Green colour in the logo symbolize to the Islamic background as this
company were deals with the umrah service and other tourism package that basic concept is
more to Islamic tourism. Meanwhile the white colour for our company’s logo background means
trustful as the customer can fully reliable with the quality of the service that our company provide to them. As the logo can attract the customer, it also will show the friendliness of our
staff in delivering their service to the people.
BACKGROUND OF THE OWNER
